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Apple Event 2025 LIVE: Apple’s iPhone 17 Air Could Steal the Limelight, New Apple Watch Models and AirPods Pro 3 Expected

Apple is expected to launch four series models, three Apple Watch models, and the next-gen at its ‘Awe Dropping' event tonight.

Apple Event 2025 LIVE: Apple's iPhone 17 Air Could Steal the Limelight, New Apple Watch Models and AirPods Pro 3 Expected

Apple Event 2025 LIVE: Satellite Connectivity on While , Watch SE 3, and Watch Ultra 3 are all expected to arrive as the latest additions in the company's smartwatch lineup, the latter is said to have one exclusive feature — satellite connectivity. As per leaks, it will enable Emergency SOS calls on the Apple Watch Ultra 3 when there is no cellular or Wi-Fi connectivity. Here's all you need to know about satellite connectivity on Apple Watch Ultra 3

2025-09-09T20:38:06+0530

Apple Event 2025 LIVE: No Apple Emoji on X In recent years, branded likes on X (formerly Twitter) have been used by Apple on the day of its annual hardware event as a way to engage more people on social media. However, there are multiple posts on the microblogging platform, which suggest that Apple may have skipped out on it for the iPhone 17 launch. No specialised animation appears even when the appropriate hashtags are used.

2025-09-09T20:27:39+0530

Apple Event 2025 LIVE: Could Vision Pro 2 Make an Appearance? The Apple Vision Pro 2 has been rumoured for some time now. The first-generation model was announced in 2023 but was largely aimed at developers and not the general public. While there are credible reports that indicate a 2025 launch for the Apple Vision Pro 2, we do not expect to see it at the Apple event today. Instead, the company may host a separate event for it.

2025-09-09T20:18:18+0530

Apple Event 2025 LIVE: iPhone 17 Air or iPhone Air? With just a few hours to go, everything about Apple's upcoming iPhone 17 series seemed definite, until a last-minute leak out of China. An alleged warranty leaflet of the iPhone 17 Air surfaced on social media, and it indicates that it may not launch as iPhone 17 Air at all.  Instead, the tech giant's upcoming ultra-slim iPhone could simply be known as… iPhone Air.

2025-09-09T20:08:19+0530

iPhone 17 Launch LIVE: AirPods Pro (3rd Generation) May Be Available for Purchase Today A last-minute rumour indicates that the AirPods Pro (3rd Generation), which are expected to be unveiled today, may be immediately available for purchase. Apple is said to be planning instant availability of minor accessories, along with its third-generation flagship TWS earbuds. 

2025-09-09T19:58:35+0530

iPhone 17 Launch LIVE: Apple Store Goes DownAs is customary, the Apple Store has been temporarily pulled down, in anticipation of all of the new products that are set to be announced at the ‘Awe Dropping' event. iPhone 17 series, Apple Watch SE 11, and AirPods Pro (3rd Generation) are expected to be just some of the new additions to the tech giant's lineup this year.

2025-09-09T19:48:08+0530

Apple Event 2025 LIVE: CEO Tim Cook Shares Snapshot of Apple Park Ahead of the ‘Awe Dropping' event today, CEO Tim Cook shared an image of the Apple Park at dawn, on X (formerly Twitter). Days like today are some of the most exciting moments at Apple, the post read.

2025-09-09T19:39:29+0530

iPhone 17 Launch LIVE: New AI Features on the Cards The iPhone 17 series is expected to ship with Apple's new , which means new features are inbound. iOS 26 is expected to bring Live Translation for Messages. A Messages poll suggestion feature is also expected to be added. Additionally, Apple is also adding a natural language search feature in the Messages app, which allows users to find messages, photos, and URLs. Read on for more information about all of the new AI features on the iPhone 17 series

2025-09-09T19:28:07+0530

Apple Event 2025 LIVE: What Makes iPhone 17 Air Different? The iPhone 17 Air is rumoured to compete with the Galaxy S25 Edge as one of the slimmest smartphones in the market. As per reports, the Apple handset could measure 5.5mm in thickness at its thinnest point, potentially making it the thinnest iPhone model to date.  For context, the Samsung Galaxy S25 Edge comes in 5.8mm, which potentially gives Apple's iPhone an advantage.

2025-09-09T19:18:09+0530

Apple Event 2025 LIVE: iPhone 17 Air Could Steal the Limelight at Apple's Launch Event While Apple is expected to unveil four new iPhone models at its upcoming launch event, only one is expected to truly stand out. That's the rumoured iPhone 17 Air, which is expected to succeed (and replace) the iPhone 16 Plus model from 2024. The iPhone 17 Air isn't a flagship smartphone, at least compared to the iPhone 17 Pro and , but it could be Apple's slimmest-ever smartphone. Here's what you need to know about Apple's iPhone 17 Air model

2025-09-09T19:18:00+0530

iPhone 17 Launch LIVE: Nearly Four Hours Until Apple's ‘Awe Dropping' Launch Event BeginsIn about four hours, Apple is expected to unveil the iPhone 17 series of smartphones, alongside the AirPods Pro 3 and the new Apple Watch Ultra 3, Watch SE 3, and Watch Series 11. If you haven't been keeping track of all the possible announcements today, we've got a handy guide to the launch event with everything we know (so far) about Apple's upcoming products. Here's all you need to know about the iPhone 17 series and other products expected to launch today

2025-09-09T18:23:50+0530

Apple Event 2025 LIVE: iPhone 17 Series Could Become eSIM Only in More Markets All models in the iPhone 17 series could become eSIM-only in several international markets, according to reports. Apple has reportedly mandated retail employees to undergo a training course related to iPhone models with eSIM support. The requirement has reportedly been made at Apple Authorised Resellers in the EU, which includes countries such as France, Germany, Italy, Spain, and the Netherlands. This move is likely an indication of the iPhone 17 series going SIM-less in more markets. Read on to find out more about the iPhone 17's eSIM compatibility

2025-09-09T17:42:37+0530

Apple Event 2025 LIVE: When Will iPhone 17 Pre-Orders Begin? Traditionally, iPhone pre-orders begin on the Friday after the launch event, with shipping scheduled for a week later. Based on this pattern, multiple users on X (formerly Twitter) state that the pre-orders for the iPhone 17, iPhone 17 Air (Slim), iPhone 17 Pro, and iPhone 17 Pro Max may begin on September 12. The sales of new devices are said to start on September 19.  Here are all the iPhone 17 pre-order details 

2025-09-09T16:57:14+0530

iPhone 17 Launch LIVE: Apple Could Hike the Price of the iPhone 17 Pro ModelCustomers might end up paying the same price for the iPhone 17 and iPhone 17 Pro Max as their predecessors, but the cost of the iPhone 17 Pro model is expected to be higher than the iPhone 16 Pro model, according to recent reports. It's currently unclear whether Apple's anticipated price hike will also be accompanied by an upgrade to the base storage configuration, which starts at 128GB on the iPhone 16 Pro.Read on to find out the anticipated pricing of the iPhone 17 Pro before the launch event

2025-09-09T16:08:08+0530

Apple Event 2025 LIVE: iPhone 17 Series Could Outsell iPhone 16 Models According to analysts at a market intelligence firm, shipments of the iPhone 17 models are expected to increase by 3.5 percent compared to the iPhone 16 series. While the overall demand may be tempered due to global economic conditions and potentially higher prices, the top-end iPhone 17 Pro and iPhone 17 Pro Max are expected to drive sales once again. The demand for the iPhone 17 lineup is likely to driven by the Pro models, featuring a new design, performance enhancements, improved thermal management, and enhanced imaging capabilities.  Read on for more information about the expected iPhone 17 sales.

2025-09-09T15:29:40+0530

iPhone 17 Launch LIVE: When Will Apple Release iOS 26 and macOS 26?Apple rolled out developer and public beta versions of iOS 26, macOS Tahoe (macOS 26), iPadOS 26, tvOS 26, visionOS 26, and watchOS 26 after unveiling a new Liquid Glass design at WWDC 2025. These operating system updates will roll out to eligible devices in the coming days, while the iPhone 17 series and new Apple Watch models will ship with them out-of-the-box.Here are all the changes Apple introduced with iOS 26 beta 9 earlier this month

2025-09-09T14:30:59+0530

Apple Event 2025 LIVE: Biggest Leaks Around iPhone 17, New Apple Watch Models, and More During this year's event, we expect the tech giant to introduce the iPhone 17 series, Apple Watch Series 11, and AirPods Pro 3. However, that is just the tip of the iceberg, and more showcases could be on the cards. While details officially remain under wraps, the rumour mill has been churning out leaks rapidly in recent weeks. Read on to know about the upcoming Apple products ahead of today's Apple ‘Awe Dropping' event.

2025-09-09T13:50:58+0530

iPhone 17 Launch LIVE: Five Major iPhone 17 Pro Hardware UpgradesThe iPhone 17 Pro and iPhone 17 Pro Max will be the most expensive phones to be announced at Apple's upcoming launch event, if the company's previous models are any indication. These handsets are expected to come with powerful new upgrades, including a new upgraded telephoto camera with up to 8x optical zoom. The iPhone 17 Pro Max might also feature the biggest battery on an iPhone to date.Read on for more details about the anticipated iPhone 17 Pro hardware improvements

2025-09-09T13:30:40+0530

Apple Event 2025 LIVE: Telephoto Camera Upgrade on iPhone 17 Pro Models A recent rumour coming out of South Korea indicates that the Pro models in Apple's iPhone 17 lineup will feature up to 8X optical zoom, a big upgrade compared to the 5X sensor on the current models. It is expected to get bumped up to 48 megapixels, making the iPhone 17 Pro and iPhone 17 Pro Max the first iPhone models to feature triple 48-megapixel sensors. Here's all about the camera upgrades on the iPhone 17 Pro models

2025-09-09T13:04:10+0530

Apple Event 2025 LIVE: AirTag 2, Apple HomePod Mini 2 Unlikely to Debut at ‘Awe Dropping' Launch EventWhile Apple is expected to launch four new iPhone 17 models, as well as new Apple Watch and a new AirPods Pro models at the ‘Awe Dropping' hardware launch event, reports suggest that we won't see a new AirTag or a HomePod smart speaker at the event. However, nothing is certain until Apple CEO Tim Cook takes the stage at the event, so we'll only know for sure when the livestream begins tonight.Find out more about which devices might not be introduced at Apple's launch event

2025-09-09T12:33:07+0530

iPhone 17 Launch LIVE: How Did iPhone 17's Cases Leak? Days before launch, several iPhone 17 cases were leaked online, while many of them were also showcased at IFA 2025 in Berlin. But how did this happen? According to reports, the information is passed across the supply chain via special intelligence networks. Case makers reportedly receive tips on the specifications from either sources within the factory or from the company's accessory partners. By receiving this information, case makers are then able to manufacture precise cases for the device and market them ahead of the launch. You can read more about this here

2025-09-09T12:01:28+0530

Apple Event 2025 LIVE: A New AirPods Pro 3 Model Could Debut TodayThe AirPods Pro 2 were launched by Apple in 2022, and the company is finally expected to launch a new model at the ‘Awe Dropping' launch event today. The current TWS headset was updated with a USB Type-C port in 2023, but its successor is tipped to arrive with more hardware improvements, including a new chip, better battery life and active noise cancellation (ANC) performance. Find out more about the upcoming AirPods Pro 3 before Apple's launch event

2025-09-09T11:36:50+0530

Apple Event 2025 LIVE: How Much Could iPhone 17 Cost? According to reports, the base iPhone 17 is expected to debut at the same launch price as the iPhone 16. This means that pricing will start at $799 (roughly Rs. 67,100). It is expected to be launched at Rs. 79,990 for the base variant with 128GB storage.  The iPhone 17 is likely to be introduced in six colourways — Black, Green, Light Blue, Purple, Steel Gray, and White.

2025-09-09T11:11:59+0530

Apple Event 2025 LIVE: Everything We Know About the iPhone 17 So FarApple's event starts in less than 12 hours, so we're waiting to see what the company has in store for us today. This year, the company is expected to launch a new iPhone 17 model that brings a long-awaited upgrade — a 120Hz OLED screen. Apple could also equip this smartphone with a new A19 chip, which offers better performance than last year's model. From price to features, here's everything we know about the upcoming iPhone 17

2025-09-09T10:50:11+0530

Apple Event 2025 LIVE: All iPhone 17 Rumours in One Place Alongside the regular iPhone 17, Apple is likely to introduce he iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models. The upcoming iPhone 17 and iPhone 17 Air are expected to be powered by Apple's new A19 chip, while the iPhone 17 Pro and iPhone 17 Pro Max could feature the more advanced A19 Pro chipset. Here's a quick roundup of all the major leaks about the iPhone 17 family so far

2025-09-09T09:27:50+0530

Apple Event 2025 LIVE: How to Watch Livestream The iPhone 17 launch event, dubbed ‘Awe Dropping, will be livestreamed on Apple's website and its YouTube channel. You can also catch the developments live on the Apple TV app, which is available on Apple and Android devices, including smartphones, tablets, and smart TVs. Alternatively, you can also watch it via the video player embedded below.

2025-09-09T09:05:35+0530

Apple Event 2025 LIVE: When and Where Does the iPhone 17 Launch Take Place? The iPhone 17 launch event will begin with a keynote address at 10am PT, or 10:30pm IST for viewers . Similar to other iPhone launch events of the past, the ‘Awe Dropping' event will take place at the Steve Jobs Theatre in Apple Park, Cupertino (California).

2025-09-09T08:40:10+0530

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Apple Event 2025 LIVE 2025: Apple's next hardware launch is just around the corner, and the company's next generation smartphones, truly wireless stereo (TWS) headsets, and smartwatches are expected to break cover at its ‘Awe Dropping‘ event. This year, Apple is expected to unveil the iPhone 17 series, as well as the AirPods Pro 3 and three new Apple Watch models. We're also expecting to hear about the release dates for Apple's next versions of its operating systems, including iOS 26 and macOS Tahoe. The company typically streams all of its launch events via its YouTube channel and website, and you can tune in when it begins tonight.

The rumoured iPhone 17 Air is the most noteworthy device expected to arrive at Apple's ‘Awe Dropping' launch event 2025. As Apple's slimmest smartphone to date, it is said to measure only 5.5mm thick, and it has a single 48-megapixel rear camera. The company isn't expected to launch a iPhone 17 Plus model this year, which means that the iPhone 16 Plus is likely to be the last non-Pro model with a large display — at least until next year.

Apple is also expected to launch its third-generation premium TWS headset, the AirPods Pro 3, at the hardware launch event. The Apple Watch Series 11, Apple Watch Ultra 3, and are all tipped to debut one, two, and three years after their predecessors were launched, respectively.

We can also expect Apple to announce when it plans to roll out iOS 26, macOS 26 (macOS Tahoe), iPadOS 26, watchOS 26, tvOS 26, and visionOS 26 to eligible devices. These operating systems have been available to beta testers for several months, and they're expected to make their way to the public a week after the launch event.

You can keep track of every announcement Apple makes during its launch event by staying tuned to this page, where we'll keep posting the latest updates about Apple's new devices. You can also follow Gadgets 360's accounts on , , X, and YouTube where we'll post additional information during and after Apple's ‘Awe Dropping' launch event.

iPhone 17 Pro Max

iPhone 17 Pro

iPhone 17 Air

iPhone 17

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